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Users Outside the United States
Portions of this website may be hosted on our computer servers in the United States. If you are accessing this website from outside of the United States, any personal information collected through this website may be transferred to the United States or other countries whose privacy laws may be different from those of your home country. Your use of this website or submission of any personal information will therefore constitute your consent to the transfer of your personal information outside of your home country.
Types of Information Gathered
We may gather personal information (i) that you give to us voluntarily while using a feature of this website, for example, during a registration process as described in more detail in the section titled "Registration" below; (ii) when you purchase, order, or request information about our products and services on our website, mobile website or mobile applications; (iii) when you visit our website as described in the section titled "Cookies" below, or when you participate in interactive features of our website, mobile applications or social media pages; (iv) when you place online orders or purchase a gift cards from us; (v) when you conduct a transaction where we collect information required by law (for example, age-restricted purchases); (vi) when you sign up for our e-mails, mobile messages, or social media notifications as described in the section titled "Social Media Notification" below; (vii) when you enter a contest or sweepstakes, respond to one of our surveys, or participate in a focus group as described in more detail under the section titled "Surveys and Polls" below; or (viii) when you provide us with comments, product reviews suggestions, or other input. During such activities, we may collect personal information about you that is not publicly available and can identify you, such as your name, mailing address, email address and phone number, birth date, and financial information, such as credit card number.
In order for you to receive certain benefits of our website you may first be asked to supply certain information such as your name, email address and zip code. We want to supply you with information that benefits you and the more relevant information we have about you the better we are able to do this.
We distribute an electronic newsletter and may launch similar products in the future. When you subscribe to our electronic newsletter, you will be asked for certain information so that we can customize your newsletter to suit your needs. Upon registering for the electronic newsletter, you will be asked for your name, email address, zip code, and other information specified in the enrollment process. You may be asked to tell us a little about your interests, including but not limited to, what sorts of articles you like to read, types of gifts you send, and other questions of this nature. This information is used to deliver you a personalized electronic newsletter that we believe will be of interest to you. The more of this information you choose to share with us, the better we can craft a newsletter specifically for you.
Social Media Notification
To enable our push notification and other mobile communication services, we may collect and store device IDs to identify each unique mobile device that registers for our service, including for example, device tokens from iOS devices, Live IDs from Windows devices, and other similar identifications from devices running on other platforms. These IDs cannot be tracked back to you, but are tied to a specific device which may only be used by one person. We may collect information including what actions are taken by you on the website, location-related information, internet protocol addresses, mobile device models, carrier information, the operating system of your mobile devices and other non-personally identifiable information.
Surveys and Polls
From time to time, users of the website may be asked to participate in voluntary surveys and polls. As a part of this process you may be asked to supply personal information such as demographic information and lifestyle preferences. These surveys will be strictly voluntary and you can choose to disclose this information or not.
Use of Information
We may use information gathered through the website, mobile applications and social media to: (i) fulfill and manage purchases, orders, payments, returns, exchanges and requests for information; (ii) deliver coupons, mobile coupons, newsletters, in-store messages, emails and mobile messages including, for example, by push notification or other mobile communications; (iii) send marketing communications and other information regarding products, services and promotions; (iv) improve the effectiveness of our website, stores, mobile experience and marketing efforts; (v) conduct research and analysis, including focus groups and surveys; (vi) administer sweepstakes and contests; (vii) prevent fraudulent transactions and monitor against theft; and (viii) assist law enforcement and respond to subpoenas.
Sharing of Information
We will not sell or otherwise share personally identifying information with other people or nonaffiliated companies except for those purposes described above, or as required by law. However, we will share this information with certain business partners to provide requested service that we do not provide directly, but we will only share personal information with these business partners if they agree not to disclose the information to other parties and agree not to use this information to solicit business from you.
In addition, we may share aggregate data collected through the website that does not personally identify any party with our research partner, and may from time to time share this type data with other business partners.
Also, we may disclose specific information upon governmental request, in response to a court order, when required by law, or to protect our or others' rights, property, or safety. We do not provide information to these agencies or companies for marketing or commercial purposes.
Information from Public Forums
Privacy of Mobile Applications
Our mobile applications may include functionality to allow you to create recipient lists, search or add products to a favorites list, check price or product availability, and engage in a wide variety of other activities and services. In addition, our mobile applications collect certain information automatically, such as the type of mobile device you use, the temporary or persistent unique device identifiers (sometimes called UDID) placed by us or our service providers, the unique identifier assigned by us to your device, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use our mobile applications.
Additionally, our mobile applications collect precise information about the location of your device. You must first provide permission through your device before our mobile applications obtain such location information from technologies like GPS, Wi-Fi, or cell tower proximity (or a combination of these technologies). We, and our service providers, may use and store this information, in combination with other location-based information such as IP address and billing or postal code provided by you at time of your mobile application registration, to provide enhanced location based services, such as store specific services, search results, and other content. You can stop all collection of information by our mobile applications easily by uninstalling the mobile applications. Also, you may at any time opt-out from further allowing us to have access to your location data by adjusting the permissions in your mobile device.
Updating Personal Information
We understand that you may want to change or access your personal information. You may do so by sending an email to firstname.lastname@example.org requesting to opt-out. In addition, you have the ability to unsubscribe to our newsletter and promotional emails via the opt-out link in the email.
Under California law, California residents who have an established business relationship with us may opt out of our disclosing personal information about them to third parties for their marketing purposes. Under California law, third parties include our affiliates. If you do not want us to disclose your personal information to third parties, including our affiliates please email privacyandterms@ mfruit.com to opt out.
Parents should always supervise their children while online. Our website is not designed nor intended to collect personal information from children under the age of thirteen. So that we may comply with the Children's Online Privacy Protection Act, we ask that children under the age of thirteen not provide any personal information on this website. If a child under the age of thirteen has provided us with personal information, we ask that a parent or guardian contact us at email@example.com.
We have attempted to take all reasonable steps to have physical, electronic and procedural safeguards in place to protect personal information gathered through this website. This includes compliance with related federal regulations and may include use of industry-standard Secure Socket Layer (SSL) encryption to prevent any loss, misuse, unauthorized access, disclosure, or modification of personal information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee or warrant the security of any information you transmit to or from our web sites, and you do so at your own risk.
Questions and Comments
We are always interested in what our customers have to say. If you have any questions or concerns, please feel free to contact us.