As part of our Maker of the Month profiles, where we interview Manhattan Fruitier food makers to learn more about what makes them tick, we always ask, “What’s a good day at your company?”
I thought I’d pose that question to myself: What is a good day at Manhattan Fruitier?
A good day at Manhattan Fruitier includes these things, in no particular order:
ORDERS IN THE BOX
All gift orders start with a paper work order placed in a sorting box at the beginning of our assembly line. I like to see David, our Head of Customer Service, placing a large stack of orders in the box at the start of each day. More orders come in across the day, of course, but it feels good to start the day strong.
We keep careful track of customer feedback. A good day definitely includes hearing from a customer who takes the time to let us know that we have exceeded their expectations with our products and our service.
NEW PRODUCT IN THE PIPELINE
I love developing new gifts. A good day would include working with Drew, our Creative Director, and Sarah, our Head of Product Development, on a new gift. Spoiler alert: we’re putting the finishing touches on a gift of a traditional Jewish breakfast (smoked salmon, bagels and cream cheese).
TASTING IS BELIEVING
Before we add a product to our gift line we taste it and many others in the category. It involves really thinking about what you like and why. We use a scale for taste, quality, uniqueness and appearance. I really enjoy this process. We’ve just finished tasting fruit jams from 12 different companies. Someone has to do the hard work!
DOING ANOTHER THING WELL
We describe our approach to marketing as doing 1,000 things well. Sara Nakash, our Head of Online Marketing, is always working on doing yet another thing well. On a good day I might see a mention of Manhattan Fruitier in a third party blog, a redesign of our order confirmation emails, or the implementation of a new ad campaign.
MOVING AHEAD WITH PARTNERSHIPS
Lauren, our Head of Keeping Us Going in the Right Direction, and I devote a lot of our time and energy to developing marketing and product partnerships. On a good day, I see positive results from this work, maybe in the form of a new partner or ongoing work with an existing partner.
Every member of our staff is charged with trying to improve our processes and materials in order to get the best gift delivered in the most efficient way possible. On a good day, I’ll hear that someone came up with a better way to do something – a refrigerator gets moved, a box size gets changed, paper shred for cushioning fruit gets filtered an extra time to eliminate dust, etc.
We just set up a ping-pong table (admittedly we are late to the game). I get a lot of pleasure from seeing people here take a few minutes out of their day to have some fun. Currently, Charles, our Head of Expediting and Plant, is the one to beat!
I’d say it’s a good day when five of these things happen. It’s a GREAT day when they all do.