We met with our friend Elise this morning to talk about how we might update the words we use to describe what we do at Manhattan Fruitier. The issue always comes up when someone asks us what we do. We answer, “We own a company that makes fruit baskets and fine food gifts.” Then we stumble all over ourselves with caveats that describe what we are not as opposed to what we are, such as: “But they are really beautiful!”; “No cellophane! No sytrofoam! No towers!”; “Not your Grandmother’s fruit basket!”; “You won’t see gifts with soup and nuts and the kitchen sink thrown in!”
We feel compelled to find a way to communicate that our gifts are not what you first think of when you hear the words “fruit basket” or “gift basket.” Similar to how 7-Up positioned itself as the “un-cola” (if anyone remembers the TV commercial for 7-Up back in the 70s), we need to communicate our “un-fruit basket-ness,” if you will, to separate ourselves from an old and tired image.
We are working on it. We’d love to hear your thoughts.
– Lauren & Jehv, Owners